The situation
Phoenix dance studio. Running on phone calls and the owner's memory. 4 hours of bookings per week.
What we built
Simple booking flow
Simple website → Square Appointments → Google Calendar
Automatic waiver collection
Google Forms handled waivers automatically.
Returning customer handling
CRM checked returning customers, auto-sent door codes.
No friction
No double bookings, no phone tag, no manual coordination.
Simple booking system. No phone tag.
The results
Before: 4 hrs/week
↓
After: 18 hrs/day weekends
Fully booked weekends.
Before: Phone tag
↓
After: Self-service
8-12 hours/day on weekdays.
Before: Manual everything
↓
After: Zero coordination
System runs itself.
Before: Guessing
↓
After: Data-driven
Used booking data to pick profitable second location.
18+ hours booked on weekends. System runs itself.
The result: packed studio, zero manual coordination.
Contracted the electrical and mirrors out. Did the paint and floor myself.
The point
When booking is easier than calling, people book more. Same applies to estimates, scheduling, and follow ups.